There is an abundance of health partnerships already across both government and the private sector. All serve purpose but most fail to tap into the health benefits a more collaborative digitally led participative approach can bring. The marketplace is full of information but it is fragmented and the advent of direct to consumer health messages and self medication create confusion and lack cut through to key markets. The ICP will promote collaboration, consistency and a unified voice to leverage the benefits of a Healthy Australia Partnership. Individuals must be educated to assume responsibility for their actions. Investment in health improves the productivity of individuals in all areas of their lives. Healthy individuals take part in life. To take part in life you need to be healthy. Investment Catalyst Programmes will concentrate in investment in health, not, investment in sickness.